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How to Add Meta Tags in Blogger for Better SEO (2025 Update)

Setting up meta tags in Blogger is simpler than many people realize, and it offers significant SEO advantages. Whether you're just starting out as a..
How to Add Meta Tags in Blogger for Better SEO (2025 Update)

Meta tags are important for helping your blog show up better in search engine results. If you're using Blogger, setting up your meta tags right is key to making sure your content gets noticed and ranked well by Google. In this 2025 guide, we'll show you how to add and improve your meta tags on Blogger to boost your SEO effectiveness.

“Meta tags are like a handshake between your website and search engines — ignore them, and you’re invisible.” — Zepphyre, HeySEO

What Are Meta Tags?

Meta tags are snippets of HTML code that provide metadata about your webpage. They don’t appear on the visible part of the page, but they tell search engines what your content is about. The most important meta tags for SEO include:

  • <title>: Sets the title that appears on search engine result pages (SERPs)
  • meta description: Describes your page content (affects CTR)
  • meta robots: Instructs search engines on how to crawl/index the page
  • meta keywords: (Mostly deprecated, but can still be useful in Blogger)

Step-by-Step: How to Add Meta Tags in Blogger

1. Enable Search Description from Blogger Dashboard

  1. Login to Blogger
  2. Go to Settings
  3. Scroll down to Meta tags
  4. Enable Search description
  5. Add a short summary of your blog (150–160 characters)

Example: “Learn SEO for Blogger, WordPress & CMS. Boost your ranking with HeySEO’s simple and actionable tutorials.”

2. Add Meta Tags to Blogger Theme

For full control, edit your Blogger theme’s HTML to manually insert meta tags.

  1. Go to Theme > Customize > Edit HTML
  2. Find the <head> section
  3. Paste the following meta tags below <head>:
<meta name="description" content="Your blog's main description here">
<meta name="keywords" content="SEO, Blogger SEO, WordPress SEO, CMS, On-Page SEO">
<meta name="robots" content="index, follow">
<meta name="author" content="Zepphyre">

Make sure to use text that clearly matches your blog's goal and keywords.

3. Add Title Tag (Optional Override)

Blogger automatically adds a <title> tag, but you can customize it for better branding or keyword targeting:

<title>HeySEO - Learn SEO for Blogger and WordPress</title>

Use keyword-rich, clear titles to help users and search engines understand your blog instantly.

Using Meta Tags in Individual Posts

To optimize each blog post for search engines, use the Search Description feature:

  1. When creating/editing a post, click on the right panel labeled Search Description
  2. Add a concise, keyword-optimized summary (up to 150 characters)
Example:
"Learn how to add meta tags in Blogger to improve SEO and get better Google rankings."

This becomes the <meta name="description"> for that specific post.

Don't Forget Open Graph and Twitter Cards

Adding Open Graph (OG) and Twitter Card meta tags makes your content display nicely when shared on social media.

<meta property="og:title" content="HeySEO - Learn Meta Tags for Blogger">
<meta property="og:description" content="Step-by-step tutorial to add meta tags in Blogger for better SEO.">
<meta property="og:image" content="https://yourdomain.com/thumbnail.jpg">
<meta property="og:url" content="https://heyseo.blogspot.com">
<meta name="twitter:card" content="summary_large_image">

Paste these inside the <head> section of your template.

Verify Meta Tags Are Working

Check if your meta tags are set up properly using available tools:

Best Practices for Meta Tags in 2025

  • Keep meta descriptions unique for each page
  • Include your target keyword naturally
  • Do not stuff keywords in meta descriptions
  • Update meta tags if your content changes

💡 Pro Tip: Use AI-powered tools like Ubersuggest or SurferSEO to generate optimized meta descriptions based on keyword intent.

Conclusion

Setting up meta tags in Blogger is simpler than many people realize, and it offers significant SEO advantages. Whether you're just starting out as a blogger or aiming to update your site in 2025, tailoring your meta tags can boost your search rankings, increase your site's visibility, and improve the chances of people clicking on your links.

For more SEO tips specific to Blogger and CMS platforms, follow HeySEO and explore our step-by-step guides tailored for non-techies.

Next: Best SEO Settings for WordPress in 2025

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