If you're using Blogger (Blogspot) and want your blog to appear higher in Google search results, it's important to understand the correct SEO settings. Although Blogger is easy to use and great for beginners, it doesn't have built-in SEO tools like WordPress does. However, by making the right adjustments, you can transform your free Blogspot blog into one that attracts more visitors from search engines.
This guide will walk you through all the essential SEO settings for Blogger in 2025, including metadata optimization, robots.txt configuration, custom redirects, and more — no coding required.
Why SEO Matters for Blogger Blogs
SEO (Search Engine Optimization) is what helps your blog appear on Google when someone searches for content. Without proper SEO, even your best-written posts may never reach your target audience.
“SEO is not magic. It’s about being discoverable.” — Zepphyre, Founder of HeySEO
1. Add & Enable Search Description
By default, Blogger hides your blog's meta description — a critical element for SEO. Here's how to enable it:
- Go to Settings > Meta tags
- Enable Search Description
- Write a compelling 150-character summary for your blog
Example: "Learn SEO tips for Blogger, WordPress & CMS to rank higher and grow your traffic fast with HeySEO."
2. Optimize Each Post's Search Description
Once you've turned on the search description feature, you can create your own custom meta descriptions for every post:
- Open a blog post
- Click the gear icon or Post settings
- Add a short, keyword-rich summary in the Search Description field
3. Adding Custom Robots.txt Settings
A good robots.txt
file helps search engines crawl your site efficiently. Use this optimized version:
User-agent: *
Disallow: /search
Allow: /
Sitemap: https://yourblog.blogspot.com/sitemap.xml
Steps to apply:
- Go to Settings > Crawlers and indexing
- Enable Custom robots.txt
- Paste the code above (replace with your blog URL)
4. Enable Custom Robots Header Tags
This controls how individual pages are indexed by Google. Use this configuration:
- Homepage: all
- Archive and Search Pages: noindex
- Posts and Pages: all
This prevents duplicate content and improves overall crawl efficiency.
5. Use SEO-Friendly Post Titles
Your blog post title should be:
- Descriptive and keyword-rich
- Under 60 characters (for Google snippet display)
- Relevant to the user's intent
Bad: "New Tricks You Should Know"
Good: "10 SEO Tricks to Boost Blogspot Rankings in 2025"
6. Add Internal Links
Linking to your own articles helps:
- Google crawl your site better
- Reduce bounce rate
- Boost time-on-site metrics
Example:
Want to learn how to write SEO-friendly blog posts? Read this guide.
7. Use Labels or Categories Strategically
Labels on Blogger work like categories or tags. They help you organize similar posts together and make it easier for people to find what they're looking for.
Tips:
- Use 2–4 labels per post
- Don't duplicate labels (e.g., “seo” and “SEO” — choose one format)
- Link to label pages in your navigation menu
8. Customize Permalinks
Blogger lets you edit your post URL. Use it to include your main keyword:
Before: /2025/07/post123456.html
After: /2025/07/blogger-seo-settings.html
Steps: Click on "Permalink" in the post editor and choose "Custom Permalink".
9. Optimize Images with Alt Text
Images without alt
text are invisible to search engines. Always add descriptive alt tags:
<img src="seo-settings.jpg" alt="SEO settings for Blogger blog" />
This improves accessibility and can also boost image search traffic.
10. Use a Clean, Fast Template
Choose a responsive, mobile-friendly, and SEO-optimized Blogger template. Avoid themes with too much JavaScript or slow loading times.
Recommended:
- Fletro Pro
- Median UI
- Igniplex
11. Submit Your Sitemap to Google Search Console
This is critical for indexing. Submit your sitemap:
https://yourblog.blogspot.com/sitemap.xml
https://yourblog.com/sitemap.xml
Steps:
- Go to Google Search Console
- Add your site
- Navigate to “Sitemaps” and paste the URL
Conclusion
Optimizing your Blogger SEO settings in 2025 is no longer optional — it's essential. By enabling the right features and structuring your content properly, you can dramatically increase your visibility on search engines, even on a free Blogspot domain.
Stay tuned for more in-depth SEO tutorials right here on HeySEO. Don’t forget to bookmark us and subscribe!